Now, let’s talk about a concept that has profoundly shaped my life and career. As we move into 2025, I want to share a simple framework that has transformed the way I make decisions and approach every aspect of my life. It’s bold, it’s refreshing, and it’s called HELL YEAH.
The HELL YEAH Framework
I first came across this concept through a book, where I learned about Derek Sivers, the founder of CD Baby. Sivers had a groundbreaking approach to his business: “If I’m not HELL YEAH about something, the answer is no.”
This mindset allowed him to focus exclusively on projects and record labels that truly excited him. He eliminated everything mediocre or uninspiring, channeling all his energy into what mattered most. That single principle helped him build an iconic business while staying true to what he believed in.
Why HELL YEAH Matters
This idea hit me hard. Life is full of distractions, opportunities, and decisions pulling us in countless directions. Without a clear filter, it’s easy to end up overwhelmed, burnt out, or stuck in a life that doesn’t excite you.
So, I started applying the HELL YEAH Framework to my own life. Whether it was hiring decisions at work, the relationships I nurtured, or even where I chose to live, I asked myself:
• Am I HELL YEAH about this?
If the answer wasn’t an immediate, enthusiastic yes, then it became a no.
Your 2025 HELL YEAH Check-In
As we dive into the new year, I want to challenge you to use this framework in your life. Ask yourself:
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Are you HELL YEAH about your work?
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Are you HELL YEAH about the relationships in your life?
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Are you HELL YEAH about where you live?
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Are you HELL YEAH about the goals you’re chasing?
If the answer to any of these is no—or even just a “meh”—then maybe it’s time to reconsider. Life is too short to settle for anything less than extraordinary.
If Not Now, When?
Here’s the thing: none of us knows how much time we have. Tomorrow isn’t promised. So why waste another moment on things that don’t light you up? Why hold on to relationships, jobs, or places that don’t inspire a HELL YEAH?
As you plan for 2025, let this framework guide you to a life of clarity, purpose, and excitement. Eliminate the noise, focus on what truly matters, and embrace the things that make you say HELL YEAH!
So, I’ll leave you with one final thought:
**What’s one thing you’re going to say “HELL YEAH” to in 2025?
I hope you an awesome holidays & I’ll see you next week with some BIG AWESOME news!
KD**